Josiah Marcell

Josiah Marcell and his wife, Elisabeth, along with Shawn Marcell, founded Let's Multiply Group, a business and AI consulting and integration firm based in Lafayette, Louisiana. Josiah serves as co-owner and CEO.

Before LMG, he led the largest sales division of a fast-growing startup and grew it from $4 million a year to more than $45 million in a single quarter. That's where he learned what actually moves a business: clear systems, disciplined execution and leaders who hold the line.

Josiah has always followed markets and money. In 2019 he noticed capital moving out of metals, oil and the broad index and into chips and AI. He followed it, and he came away convinced AI isn't an IT project. It's a business tool that should show up in profit, revenue and time.

They started the company in 2025 with one mission: give people a chance in the era of AI. That means more profit, more revenue opportunity and less wasted time. Under his leadership LMG became a certified Claude partner and has grown from Lafayette into markets across the country.

He describes his role as part visionary, part operator. On any given week he's in a client's office walking their workflows, and the next he's on a stage helping business owners see what's possible.